TikTok, which launched in 2016, was a music-sharing platform where users could upload short videos of themselves lip-syncing to various pieces of music. For two years, the platform was among the top 100 most downloaded applications, and users uploaded around 13 million movies every day.
TikTok’s active user base increased by over 800 percent following the merger. With such high user engagement, marketers have recognized the app’s advertising possibilities. TikTok’s founders have recognized this and have recently developed a new platform called TikTok For Business.
TikTok For Business
TikTok For business is an all-in-one platform that allows marketers to promote on TikTok in a centralized location. Rather than requiring marketers to devise their strategies, the platform guides them through the whole process of producing advertising, setting budgets, contacting target audiences, and evaluating campaign data.
Small companies may show off their creative side, inject some comedy into their postings, and locate music that connects with their target audience by using social media. If you want maximum exposure to your store, add the URL of your store below the bio; otherwise, you can buy TikTok likes for the branded video content. TikTok for Small Business assists you in setting up advertisements, presenting your brand to the appropriate audiences, and providing ideas for increasing interaction and your follower count.
Options For TikTok Marketing
On TikTok, the only marketing medium available to businesses is video commercials, only English. Marketers may build these commercials with the aid of the TikTok For Business Ads Manager platform, which allows them to pick from five distinct forms.
Videos that show once a day, right after a user opens their TikTok app for the first time, are known as TopView advertisements. Here’s an example of a TopView advertisement made by the candy business M&M to market a virtual Halloween experience. Duration: 60 seconds long.
In-Feed advertisements are videos on a user’s discovery page, also known as a For You page, when they visit the website. There is a screen that users see when they first launch the app. In the For You section of the TikTok app, users may watch videos that the TikTok algorithm feels are relevant to their interests based on their app usage. Duration: 60 seconds long.
Branded Hashtag Ads
Branded Hashtags are ads used by businesses to encourage TikTokers to produce content centered on a brand-related hashtag of their choosing. Companies who utilize this advertisement style get exclusive access to the hashtag, which is not the case on other social media platforms. Its exclusivity comes at a hefty cost, with an average of about USD 150,000 for six days stated.
Brand Takeovers are a type of advertisement that combines TopView, In-Feed, and Branded Hashtags. Additionally, they can be movies, gifs, or still photos. The takeover element is that TikTok only highlights one business each day at the cost of about $50,000 USD per day.
Branded Effects advertisements incorporate pictures of your products into TikTok movies in 2D, 3D, or augmented reality. Typically, brands provide stickers or filters featuring their items that TikTokers may use while producing their movies. These filters and stickers boost engagement and brand exposure by requiring users to play brand-specific activities.
Pros In Using TikTok For Business
- TikTok Ads Manager can assist you in reaching new audiences with your content.
- TikTok thrives on unstructured, ‘behind-the-scenes’ video.
- A smartphone is owned by 44.81 percent of the world’s population.
- TikTok’s engagement rate is greater than that of Instagram and Twitter.
If you decide to include TikTok’s new service into your marketing plan, it has the potential to be a great growth tool. While the app does need specialist content, companies and organizations may vary their approach and reach a new audience.